XACT Nutrition’s Internal Shopify Migration Cuts Costs & Boosts Multi-Market Efficiency

Challenge:

XACT Nutrition was operating two separate e-commerce stores to serve different geographic markets, each with its own set of associated costs, subscriptions, and duplicate apps. This dual setup created significant inefficiencies, increasing operational expenses and complicating the management of customer data, apps, and workflows. Running two independent stores meant paying twice for many services and fragmented the overall business operation, making it harder to maximize growth potential.

Solution:

We executed a complex, highly detailed internal migration to merge XACT Nutrition’s two separate e-commerce stores into a single, unified multi-market Shopify store. This required careful handling of customer databases, app configurations, market-specific workflows, and localized settings to ensure no disruption to either market’s experience. Despite the intricacies involved, we successfully centralized all operations while preserving every critical function — from the customer experience to backend processes — ensuring continuity and stability for the XACT team.

Outcome:

✅ Seamless Multi-Market Experience: XACT Nutrition now operates from one central Shopify store, delivering a smooth, unified experience across both geographic markets, without the headaches of maintaining two platforms.
✅ Significant Cost Savings: By eliminating duplicate paid apps, subscriptions, and platform fees, XACT Nutrition reduced its annual operational costs by 40% — a massive win for the business.
✅ Improved Efficiency: Centralized store management streamlined internal operations, reduced team workload, and unlocked new efficiencies, making it easier for the XACT team to focus on growth, not platform maintenance.

Takeaways:

Despite the complexity and intricacies involved, the migration for XACT Nutrition was completed with only positive effects for the team. By consolidating two separate geographic e-commerce stores into a single Shopify multi-market setup, XACT unlocked major cost savings, improved operational efficiency, and set the business on a scalable, future-ready foundation — without compromising the customer experience.